One of the most frequent concerns when it comes to SEO is whether or not your website is optimized to meet the needs of each of the four major search engines. Google, Yahoo, MSN, and Ask.com all rank things differently, but not so differently that you have to dedicate specific SEO to each of them. The differences in how these search engines work can cause a bit of confusion, especially when it comes to optimizing well for all four of them at the same time.
As it stands, techniques which work for one search engine won’t necessarily work for another. Even in some cases, things which work brilliantly for getting listed highly in MSN and Ask might be a death kiss when it comes to getting your site listed on Google. If you’re worried about...
A Google sitemap is a simple XML document which lists all the pages in your website, but it serves a very important purpose. Google sitemaps provide a window into the way Google indexes an entire site. They can also tell you quite a bit about what Google thinks of your website.
Before Google sitemaps was released in 2005, optimizing a site for Google was like playing a game of Russian Roulette. Website’s pages could be deleted from the index with no inclination as to why, as well as site content being scanned, but the only pages which ranked were the About Us pages for sites.
Because webmasters were held at the whim of the Googlebot, sites were literally made and broken over night through shifts in engine positioning. There was absolutely...
Perhaps one of the most difficult tasks when it comes to choosing the right SEO consultant or firm is what you expect out of them. You want results from the consultant you choose, but what is the exact definition of ‘results’? Many clients expect to see results immediately, and while SEO work doesn’t come with a disclaimer that ’some results may vary’, perhaps it should. It’s not always an easy task to keep up with a client’s expectation, and there will always be clients who want more than what they’re currently getting. So, what can you expect from your SEO consultant?
What really matters is what you agree upon in the contract you sign with the firm. You’ll need to read through the contract thoroughly so you understand what the goals...