Adsense That Earns More Money
People unconsciously ignore ads, not because they aren’t interested in the products or services that are being offered, but a natural instinct to focus on the material they’re reading and block out “distractions”. Remember: they’re on the web to look for information. That can be a particular song they want to download, an article on their favorite celebrity, or a chicken recipe they can cook for dinner. They’re concentrating on that issue, and their minds are quickly filtering out whatever seems to intrude on that search. That includes the background noise of the room they happen to be surfing in, and the visual noise on the web page.
Ads are said to be “visual noise”, and ironically, the larger (and more obvious) the ad, the more likely it’ll be ignored. That seems to go against all instincts of advertising—bigger should be better, right? That may work on a highway, when a looming billboard will catch your either whether you plan to look or not, but on the Internet, there are just too many ads. As a gut-reaction, the eye skips over anything that looks like the “traditional” advertising banners, regardless of the text contained in them. That’s why if you look at the studies, 468 x 60 ads, and the 728 x 90 ads, actually get the lowest click through rate.
But the challenge of Adsense is to make people read the ad, and click on it. How do you accomplish that if the brain automatically dismisses your message as “junk”? Simple: by not looking like an ad, and then inserting yourself at the point where people would be most interested in what you say. Then, website viewers not only notice you, but see you as a valid solution (or at least, a possible solution) to a pressing problem.
The Color of Money
Traditional graphic design principles will tell you to use bright, contrasting colors to get somebody’s attention (it’s also called the “bright neon sign” phenomenon). But for Adsense, you get better results when you take the subtle approach and blend into the page that you’re on. Instead of looking like an ad, you are seen as a valid editorial content: as informative, helpful, and credible as the article they happen to be reading.
That’s why your ad background and its border colors should be the same color as the web page on which it’s located. If your website’s white, then your ad assumes that color; if it’s blue, then you know what shade to pick. This isn’t sneaky, it’s reader psychology. Advertisers in magazines have been doing it for years—not copying the color, but the font of the magazine pages. Readers are then more likely to continue reading the ad text rather than skipping it over it because it’s “not part of the page”. By the time they realize that it’s an ad, they’re intrigued by the benefit being offered (and if they aren’t, at least they know about you—much more than what you would have accomplished if the ad had been dismissed). By applying this principle to your Ad Sense, you get better results.
Another trick: use the standard blue color for your links, but make the advertiser’s URL (the domain name below the ad text) in a very unobtrusive color and size. Combine this trick with making the rest of your website content a non-traditional color that is not as noticeable as blue (for example, a dark green), and you have a more subtle way of drawing attention to your Adsense links. Readers will gravitate towards the link, thinking that it is a neutral and objective way of finding more information, and click. And you know what that means for Adsense revenues.
Location, Location, Location
As they say in business, location is the secret to success: be where your market needs you (and in this case, reads you). For example, avoid placing ads on the left or right periphery of the page: people don’t bother looking there, since the webtext flow is from top to bottom. Unless a photo or other graphical element pulls their eyes to the side, there is no reason for them to look beyond those margins. Plus, Internet users are conditioned to look for content in the center— so you also have to be in the center to be deemed “valid content”.
This rule is particularly true for people who have a very specific question or concern and found the page by typing key words into a search engine. They are not interested in anything outside that query. To get their attention, place a large rectangular ad above your content (for example, the top center column) but below the title. Then, choose a message that is related to the key words that were probably used. For example, if it’s a website about “widgets”, and your article is a review on the latest “blue widgets” then Ad Sense on “Find Cheap Widgets Now!” would have a high percentage of clicks.
Why does placing Ad Sense underneath the title work so effectively? Because there is an immediate association with content. Your website title summarizes the topic or concern, the text expounds on it, and your Ad Sense is sandwiched within those two very important elements. You would not get this kind of click through if you placed it above the title, where it’s perceived as literally “outside” the topic and hence, irrelevant or secondary.
Since Google allows you to put three ad blocks, where do you put the other two? At the end of the content, preferably above the Author’s Box. This reaches the educated, and perhaps slightly more cynical reader, who had preferred to read up on the topic and is now ready to make an intelligent, informed decision about what products or services to buy. You can place a third ad block at the side if you have a short article or are concerned about cluttering the site. Otherwise, put it within the content, catching visitors who may be quickly bored with the article and may not reach the end of it, and is willing to “click away” from the site (and hopefully to the advertisers).
2 Surefire Ways To Maximize Your Adsense Earnings Almost Instantly
Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.
What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.
The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.
A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.
Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. “Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.
Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.
Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.
Adsense Is All About Relevant Ads
Many websites and blogs use AdSense to monetize their sites. AdSense is good for monetization because it tailors the ads to your site content. AdSense also allows you to sell space on your site by setting it up once and then not having think much about it ever again, other than tweaking a bit the location and side of the AdSense ad blocks themselves on your site. Passive income is always the best form of income to have because it frees you up to be working on other things and sits there in the background making you money.
If you spend a bit of time placing the AdSense ad boxes on your site when you build it, and then keep your titles and content inline with the topic of your blog, you can make money with AdSense without much further thought. AdSense is a great source of passive income. Passive income is very important and valuable. Passive income is money which you receive without having to do daily work for it. It is simply something you set-up once and then sit back and collect your money from it over time.
One way to publish a successful monetized blog is to find a blog topic which is fairly unique. Find a unique topic means you do not have a lot of websites to compete with in the search engines. By doing this you can generate a lot of natural visitors through search engine listings and then from those visitors a lot of clicks on your AdSense ads as well.
There are entire books written on how to find “The” topic to publish the best monetized blog. However, the easiest way is to simply search for topics that interest you and see how many page hits sites like Google returns; the lower the number, the better the topic. Understand however, that everything you search will have a ton of hits. Any search with results lower than about a two million is probably a great option for a blog topic. Any search over about ten million is probably not the best topic to choose.
Trying to get good search engine rankings with a topic like “Chickens” is much easier than trying to get a high ranking with a topic like “Computers”. With a topic of computers there are literally millions of websites; some are very large sites, dedicated to the topic. All of whom you will have to compete with for rankings! Why try and compete with IBM and Dell when you can simply find something easier to blog about? It just doesn’t make sense to try. Stick to the lesser popular keywords and you will see better traffic and AdSense income.
Adsense For Business Websites, A Good Idea or Not?
I have often pondered this question? Here are my own basic thoughts on the complex subject.
Most websites I visit have some kind of adsense system running; I would estimate that some of these are making good money from the Google system. Certainly sites with over 1000 visitors per day should receive a small amount of revenue.
Generally I believe the adsense system is a good one, however like most things these days the adsense system has been misused by individuals who fully understand how search engines work; unfortunately these people have already made their money. These people have used many tactics in the past to raise their sites page ranking, thus ensuring more visitors, more visitors means more revenue from the system. These sites are generally kept open for a few months and then closed down, with the next one instantly opened up. This practice has been going on for years. The sites are even sold daily on EBay; I would imagine they are just about to be banned.
What normally happens when a few people misuse a system is it leads to others suffering, and in this case it has happened. Google is sandboxing new sites for longer. Saying this company had to act, they have now introduced the ‘Big Daddy’ update. This update has affected sites that have large numbers of irrelevant links or millions of irrelevant web pages. Unfortunately it has also affected the ranking of genuine businesses; hopefully this is just a temporary blip. My own opinion is the internet should be a level playing field for everyone; however I somehow doubt it ever will be.
I believe there is a place for adsense on most sites as long as it is discrete, well set up and does not look out of place, (fonts, colours etc), The main thing to think about is what do you want from your visitors. Most sites offer a product to potential customers. This causes the dilemma of balancing potential revenue from adsense against losing a potential customer, what I mean by this is, a visitor may be interested in your site, however you could lose them instantly to Google. This is why in my opinion is if your site has a product you are selling, you should never employ adsense on your homepage.
In conclusion I like the system, it is easy to set up and user friendly. I hope Google manage to filter out the unethical element who in the end will only spoil things for everyone.
Adsense Controversy But Its Still A Cash Cow
With the advent of Google losing a court case (and a shed load of money) and the continued problem of click fraud the question is now on the tip of everyone’s tongue – “Is Google Adsense still the cash cow that it was?”.
In this article I’ll take a look at ways in which the average webmaster may still develop a successful Adsense business and how to use the up and coming Google witch hunt to your advantage.
There are currently two main problems that are facing Google, both of which are serious and could lead to the demise of both Adsense and Adwords.
The first and most serious problem is that of click fraud. For those of you who do not know click fraud is the act of clicking on your own (or a friends) ads in an attempt to generate artificial earnings.
This is such a problem for Google as it ensures that the value that Adwords purchasers gets is significantly less then they would want, thus ensuring that sooner or later they will just get up and walk away (with what remains of their advertising budget firmly clamped in their hand).
To remedy this problem Google have tried putting several rules in place such as not allowing the webmaster to show Adsense ads in auto surf sites (to name but one restriction).
The second problem that Google faces relates to content, notably the amount of original content which is out there.
The problem in this case is that many people have purchased article scraper software (software that you point at someone elses website and just shout ‘Fetch!’ – it then returns a document collection which is a complete rip off of the site).
This was already a problem before the advent of Adsense sites and with the continual chain of people chasing high value keywords it has become worse; It is now possible to search for a given phrase on Google and return nothing but duplicate content for the first few pages of search engine results.
In order to address this problem Google has been modifying it’s algorithm to effectively punish people with duplicate content, the extent to which an individual site is ‘penalized’ is currently a matter for debate.
So, given Google is about to launch a witch hunt looking for sites with nothing but duplicate content and for people performing click fraud what can you do?
After all there are so many people out there using site generation tools that Google can trace and/or document obfustication technology (you’ve seen the ads – “We can make your one original article into 300 and Google will never know!” – yep, and anyone who visits your site will just find drivel with spelling errors or contextual mistakes).
If you must use site generation software make sure you find one that leaves no trace behind itself, ask yourself – ‘If I was looking at the source code from the generated page how would I know that it’s machine generated?’
Don’t use site scraping tools, they’re immoral and a waste of your time
Do include RSS feeds into your pages, they add fresh content with no effort on your part (at least one of the site generation tools now supports this kind of functionality)
Don’t click on your own adverts, Google will can you in the blink of an eye
Do get incoming links from established sites (in the same area as your niche content)
If you are at all serious about creating an Adsense income you need more than one site and so it is inevitable that you will use site generation tools (because there aren’t enough hours in the day for you to create the amount of pages by hand), by all means use these tools but use them ethically.
When using site generation tools ensure that they allow you to add multiple blocks of Adsense /Clickbank /Ebay code to each page (it saves you a lot of time) and that it performs search engine optimization for you (both on page and off page).
You should also take the time to write some of your own original content – like this or perhaps pay a ghost writer to create a batch of articles for you (don’t forget to ad your bio box at the bottom of everything you write).
To answer the initial question, yes, it is still possible to make LOTS of money from Google – you just need to be careful.
How To Get Bigger Adsense Checks
Most of you may have heard about Adsense and the income it generates. However, most people don’t know how these thing work or how to make it work properly. Firstly, here is an explanation of what is Adsense all about.
An Adsense is a program designed by one of the most popular search engines, Google, to create income for your website. It is very much like an affiliate program that is delivered by Google on where you will display a text or image links where people visiting your website can click on.
You will make money in Adsense programs when people visiting your website clicks on the adsense program. Every click made by visitors in your website is equal to a specific amount of money. So, it is very important that you should generate targeted traffic into your website in order to make this work.
You may also place a Google search box in your website where your visitor can search for relevant text ads and will be displayed on your website. Another feature in the Google Adsense program is the Adsense referrals. Here, you can make money by displaying Google’s referral buttons in your website.
Application in Google Adsense is very easy. You just have to fill out an application form found in their website. Adsense is available for any websites except on pornographic websites and hate websites. Your contents should have a specific topic where Google Adsense will choose an adsense program related to the contents of your website.
All you need to apply is to have your own website.
Make sure that your website does not have any pornographic content, racism, or any other content that may offend some people. Joining in an Adsense program is fast, easy and most of all free.
Why join an Adsense program? The answer to this question is obvious: To make money at home. Adsense programs are free and relatively easy to join in one. You may think that having an Adsense program displayed in your website can lead people away. However, if you have a good content and an attractive website, you will be sure that those people will always come back and read more of your topics.
One great type of website for an adsense is a blogging website. A blogging website can generate you a lot of targeted traffic and also a lot of clicks in the Adsense program.
The placement of your Adsense program is also very important to generate clicks. Usually, you can place your Adsense program anywhere in your website. However, there is a specific placement to generate more clicks. For example, it has been found that placing your Adsense program at the top of the web page generates more clicks than that of web pages that places Adsense programs below their web page. Another way to generate clicks is to place your Adsense program near rich content areas. This is because people focus more in these areas and tends to click on them more.
An Adsense program can give you a lot of income opportunities if you do it right. Try to make your website score a high rank in order to qualify in Adsense programs. Adsense programs are also one of the easiest ways to generate extra cash. You just have to update your website from time to time in order to keep on creating more targeted traffic. Try to consider making a blog website, these types of website creates huge amount of targeted traffic and can virtually take care of itself.
Google Adsense Income From Multiple Websites
Is it Possible for Me to Have More Than One Site For My Google Adsense Account?
Yes. In fact, the more sites you have displaying Google Adsense ads, the more money you will make. You don’t even have to notify Google of the new sites. Make sure though, that any new site you add conforms to Google Adsense Program Policies, because if your account gets terminated for any reason, you would not be able to display the Google Adsense ads on any of them.
All you have to do is copy and past the same ad layout code you previously copied and pasted to your original site.
The same rules apply when adding an Adsense for Search box to your new site. Simply choose all the parameters from the choices displayed, copy the code to the new site or new pages within the old site. As in the beginning, Google’s webcrawler will detect the code and you’re all set.
Will It Help Me to Buy Google Adsense “Secrets” E-books and Reports?
As with any money-making venture, there are pitfalls, pros and cons and some outright cons. As popular as Google Adsense has become, it’s no surprise there is a wealth of information for sale. Try it. Google Google Adsense and you’ll see what I mean. There are those promising they make thousands and thousands of dollars a month from Google Adsense and they are willing to share their “secrets” with you – for a price.
The fact is Google Adsense will tell you everything you need to know – for free. They have a support site that covers virtually everything you would need to know about the program and experience will teach you the rest, although I admit I have seen a couple of interesting books on amazon.com.
There are a lot of people out there in cyberspace who will gladly answer your questions for free and there are many forums where you can post questions. You can even email the Google Adsense Support Staff if you have questions that their Support Site doesn’t answer.
Experience will probably be your best teacher anyway. And the good news is the Google Adsense program makes that experience painless in that you have nothing lose. So just take a chance on yourself for now. Learn everything you can to maximize your earning potential.
Increase Your Adsense Income In 5 Steps
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.
Here are some 5 proven ways on how best to improve your Adsense earnings.
1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring. If others have done it, there is nothing wrong trying it out for yourself.
Adsense Passive Income Set Up
Are you exhausted from servicing your clients, struggling to find work or overwhelmed while paying the bills? Then you need to invest some time in developing passive income. Passive income is money you make even when you are asleep or working with a client. One avenue of passive income is to partner with Google.
Thousands of businesses are paying Google to carry their advertisements on search results. You can profit from this fact by partnering with Google even if you know nothing about internet marketing. You can create content rich web sites about any topic including your hobbies, your business, current events, a blog and much, much more.
If this sounds interesting you need to read “Adsense Revenue Exposed” by Michael Rasmussena and Jason Tarasi. This e-book is a mere 29 pages and a quick and easy read:
The main chapters included in the e-book:
*Make Sense of Google AdSense – and make money!
*How much can I make with AdSense and how do I get started?
*Join the AdSense Program
*The 5-Step Plan To Success
*Summary and Additional Resources
Some of the topics covered are:
*3 reasons your website should be using Google Adsense (and nothing else) right now.
*How to keep your competitors ads from showing up on your website.
*How to let visitors search the web from your site (and profit while they do it)
*The simple mathematical formula behind Adsense that makes you cash. (And makes some Google Adsense users up to $25,000.00 a month.)
*The trick to creating a website Google will love (and will end up making you the most profits with).
*How to format your ads to get the most clicks (and cash)!
*Where to place your ads for maximum exposure (there’s a technique to it).
*5 tips to selecting super-keywords that bring in visitors that are ready to click.
The authors begin with an overview of Google Adsense and Google Adwords. Next you are lead through the steps necessary to set up Google Adsense and install it on your site to create income for you. This e-book highlights the technical aspect of setting up Adsense and getting it installed on your site. I wish this e-book had been around when I set up Adsense on my site. I would have saved so much time!
The next chapter of the e-book is a five step plan for success covers do’s and don’ts, Google rules, Adsense options, tools, scripts and additional resources. The language is non technical and there is very little jargon making it easy for everyone to read.
This e-book will help with both the inexperienced and experienced AdSense publishers. I’ve read a number of e-books lately about Google Adsense and this is one of the best.